WeWantMore puts a spin on exclusive bottle for Duvel Distilled

WeWantMore puts a spin on exclusive bottle for Duvel Distilled

This year Duvel Moortgat Brewery celebrates its 150th anniversary. To kick off the jubilee year WeWantMore designed a limited edition Duvel Distilled bottle in the iconic shape of the Duvel glass. All the well-known visual Duvel elements such as the white full head of foam and the typical curve of the Duvel glass are a part of the design.

Duvel marks its 150th birthday this year. To make this extra festive Duvel Moortgat decided to launch an exclusive Celebration Bottle. A heavenly distillate that was made from Duvel and was then aged for ten years in oak sherry and bourbon barrels. Followed by a finishing touch in Portuguese Moscatel de Sétubal barrels. 

The combination of the Duvel brew, the decade of aging and Moscatel finish gives this distillate an interesting flavour profile. Duvel Distilled has a dark red colour and lightly fruity and nutty taste with hints of vanilla, raisin and caramel.

The iconic glass as the core idea

WeWantMore came with the idea to reverse the iconic Duvel glass for the design of the Duvel Distilled bottle. On the front it says ‘tastes like heaven, distilled on earth’. The visual element of the white head of foam has been included in the bottle holder and the foot of the glass became the cap of the bottle.

“You shouldn’t touch an icon. But if you do, turn it upside down.” – Ruud Belmans, Creative Director at WeWantMore
Story image

Ode to the Duvel fans

Duvel’s iconic brewing process, delicate taste and iconic full white head of foam gathered quite a following throughout the years. Collector’s items and new product launches with the iconic red D always tend to speak to a large group of Duvel worshippers. This limited edition Celebration Bottle will most definitely make Duvel fans’ hearts skip a beat.

Story image

More info on Duvel Distilled via: https://shop.duvel.com/en

Anne-Sophie Jonkers
Anne-Sophie Jonkers Press contact, Belgium
About WeWantMore

WeWantMore is an independent, award-winning design studio that creates impactful designs worldwide. WeWantMore Spaces creates experiences and visual stories for high-end spaces and interiors, designs at the intersection of art and entertainment. WeWantMore Branding designs distinctive brands with a solid, strategic foundation for ambitious organizations. Both business units reinforce each other and together form a unique combination that challenges the status quo and strives for valuable, sustainable contributions that shape the world. WeWantMore was founded in 2006 and is headquartered in Antwerp (Belgium).

Hessenplein 2
2000 Antwerp